Helping applicants get accepted at their dream schools for over 9 years
Alex started coaching applicants right after graduating from INSEAD in 2011. At that time, it was more like a hobby while focusing on his career at Samsung. However, over the years, he found himself more and more interested in the admissions consulting world and realized it was the perfect job to complement his HR career: after all, one of the main focuses of HR is helping people advance in their careers, which is precisely what he does now as a fully dedicated admissions coach. Hence, in 2017, Alex left Samsung and founded ARLee Consulting.
We specialize in MBA, Executive MBA (EMBA), Undergraduate Admissions, Masters in Management (MiM), Masters of Finance (MFin), Masters in Public Policy (MPP) and any other graduate programs.
Reach out to us for a Free Evaluation of your Profile and a detailed discussion about your future.
Head of HR & CSR, Samsung Mexico
English, Spanish, Catalan, French and Korean
Spanish / Korean
We look at admissions through the Recruiting Lens, and we are very experienced in Resume Review, Interviewing, Job Matching, Career Coaching and Organizational Structure.
We have experience in Management Consulting, Technology, Consumer Electronics, IT Consulting and Private Equity.
Most of the time, our turnaround time is just a few hours (sometimes even a few minutes!) and typically never goes beyond 24 hours.
Something that distinguishes us from the rest of admissions consultants is that we try to adapt to our clients' needs. Therefore, we are open to discuss about the service and fees that best suit you.
Watch our Company Overview Video below to Learn More About Us |
We can help you in many ways
Request a Free Profile Evaluation Now
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We can guide you and be there for you throughout the entire application process. We are always available via phone, WhatsApp, Skype, Zoom or any other communication platform, for questions and concerns.
Based on your profile and career motivations, we can help you select the best schools for you.
This also includes the creation of your "MBA Story" and the strategy to mitigate any vulnerabilities in your profile.
We take a proactive approach, recommending you topics and structure, suggesting changes, fixing grammar, editing all materials, making them word-count compliant and much more.
For those schools that require Video Interviews or Video Essays, we can also help you prep for these through video conferencing, online video sharing platforms such as YouTube and our own in-house online tool My Video Interview Prep.
Practice Here for Free
We can coach you on interviewing skills and we can practice with mock interviews. Alex has experience as an Admissions Interviewer so you will feel what a real interview is like. Furthermore, as Head of HR, Alex has interviewed thousands (literally) of candidates, so he will be able to coach you on skills that other admissions consultants typically cannot.
For those schools where scholarships require a separate application, we can also support you with the scholarship essays.
In case of being waitlisted, we can guide you through action steps to help you get off the waitlist and finally get accepted.
In case of being rejected by a school, we can review your application and provide a detailed report with possible reasons for the rejection. This will help you reapply to the school or apply to other schools with a stronger application.
This is an aspect that distinguishes us from other Admissions Consultants. As HR professional and former Head of HR of one of Samsung's biggest subsidiaries worldwide, Alex is now a Career Coach and can help you plan out a career post-MBA that can be included in your application as part of your MBA story.
Visit The Career Coaching Web
For other packages, please contact us
Our Star Product. Meant for applicants at an early stage of the application process who would like guidance all the way through, from beginning to end.
Includes all the services we offer.
Rates start at US$2,950* for 1 school.
Download our brochure and coaching process using the links below for more info and pricing.
DOWNLOAD BROCHURE
DOWNLOAD PROCESS
Meant for applicants at a more advanced stage of the application process (e.g. already have some drafts) who need help bringing the entire application to completion (i.e. resume, essays and letters of recommendation) or only specific elements (e.g. only essays).
Rates start at US$2,295* for 1 school.
(with review of all elements, i.e. resume, essays and LoRs)
Post-submission services such as Interview Prep are not included but can be added later on.
Meant for applicants who are almost ready to submit and, 2-3 days before submitting, would like a last-minute professional review to fine-tune their entire applications, or just some components (e.g. resume, essays or LoRs).
Rates start at US$995* for 1 school.
Interested in our Comprehensive End-to-End Package but want to pay upon successful milestones? Ask about our
Success Package.
Rates start at US$2500* for 1 school.
Includes 1 mock interview + feedback, general interviewing tips, list of questions to prepare, and support along the way for questions and concerns during the interview phase.
Rates start at US$495* for 1 school.
Have a specific need? We can customize a package for you.
* We also accept payment in EUR
Not sure which package is the right for you? Check out our FAQs or Contact us for advice
Read what our clients say about us (100% verified)
![]() | The best choice I could have made | United States | Female | GMAT: 760 |
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Accepted to Stanford, Wharton, Kellogg ($$$), Booth ($$$), Columbia and LBS. |
Alex was an absolute dream to work with. I applied to 7 programs, all top 10, and was accepted to 5 of them, waitlisted at 1 (ultimately accepted), and interviewed but rejected at 1. |
![]() | Simply the best | France | Male | GMAT: 660 |
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Accepted to INSEAD |
I found Alex on the GMAT Club around two weeks after I began to write my documents for the INSEAD application. He contacted me after I posted my profile for an evaluation on the forum. We exchanged a few emails, had a phone call and finally, I decided to hire him for a two school comprehensive end to end package. |
![]() | Got me accepted to my dream school | Vietnam | Male | GMAT: 680 |
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Accepted to INSEAD and LBS |
I was applying to 4 top business schools which 2 of them accepted me and I believe ARLee Consulting played a very important role in helping me getting the admission to such great business schools. |
![]() | Go With Alex for Results! | United States | Male | GMAT: 700 |
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Accepted to HBS, Stanford, Wharton, MIT Sloan ($$$), Booth ($$$), Kellogg ($$$), LBS. |
Alex was a pleasure to work with and his advice had real results. I applied to 7 of the top 10 programs and was accepted to 6 of the programs and waitlisted for one (ultimately accepted). |
![]() | Alex Rocks! | Italy | Male | GMAT: 710 |
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Accepted to INSEAD |
Working with Alex was truly a pleasure. His approach is efficient, timely, and definitely comprehensive. In terms of quality to price, his service is hard to beat if your goal is to get into a top business school: he has an extreme sensitivity in evaluating you and understands how to best enhance you in the eyes of the admission officer.
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![]() | Perfect Consultation | India | Female | GMAT: 710 |
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Accepted to INSEAD ($$) |
ARLee Consulting was recommended to me by my college senior who consulted Alex and made it into INSEAD. After having the first conversation with Alex it was the obvious choice to go ahead for INSEAD application with him. His approach was very personalized, friendly and honest. His advise was always logical and correct. In fact, his judgement of the quality of the essays, resume and interview preparation is quite refined and accurate. Even though the whole MBA application process is a stressful phase for an applicant, I never felt so because Alex not only managed every task so perfectly but also motivated me to stay positive and stress free. His complete support till the end of the process and even beyond is highly commendable. I am really thankful to Alex for supporting me endlessly to get into INSEAD and making it a memorable journey! |
![]() | A real competent consulting service | China | Male | GMAT: 710 |
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Accepted to INSEAD and HEC Paris |
Alex helped me with my application for INSEAD and HEC Paris. I got admitted by both. |
![]() | ![]() | Our success journey to INSEAD through ARLee Consulting! |
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Accepted to INSEAD |
I am currently an Oil & gas professional. My spouse and I applied for INSEAD for the MBA J20 and received admissions in R1. We both hired Alex Ruiz Lee to help with our application process and that truly made a difference to our attempts. Coming from the competitive Indian pool of applicants, we were disappointed with our below average GMAT scores (for Indian applicants) and wanted to make up for our probability of success by writing an extra-ordinary application. INSEAD was our top priority school and wanted to hire some consultant who has a thorough knowledge of INSEAD and its application process. |
![]() | Alex is truly the BEST! | Cameroon | Male | GMAT: 700 | INSEAD Reapplicant |
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Accepted to INSEAD ($$) and HEC Paris ($$) |
I found Alex on the GMAT Club after being Ding by my target school INSEAD without even an interview. I was so disappointed that I asked for a Ding analysis to 2 admissions consultants. The first one pointed out all the flaws in my application and made me understand that with my profile, it was like a joke to believe that I even stood a chance for a business school like INSEAD or even an MBA at all. To be honest, he discouraged me a little bit about my MBA plans. Then, Alex proposed me to perform another ding analysis. Same thing, he pointed out flaws in my application, but conversely to the other consultant , he took time to understand my profile and my goals and encouraged me to apply for an MBA. He told me that my profile had so much potential and that with a proper application, I would get admitted to other European business schools like LBS, HEC or IESE without even much efforts, with the right guidance of an Admission Consultant. I decided to take the bet and started a new application to HEC Paris, doing all over again my essays, CVs, goals articulation from the beginning with Alex's help. |
![]() | Alex has helped me get into INSEAD! | Slovakia | Male | GMAT: 640 |
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Accepted to INSEAD |
I owe Alex a big thanks for being accepted at my target school (INSEAD). I cannot express by words how much Alex was helpful during my application process and frankly speaking I could not have made it without his help. |
![]() | Highly recommend! | Australia | Female | GMAT: 700 |
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Accepted to INSEAD ($$) |
With the deadline for INSEAD applications looming and a hectic schedule at work, I knew I needed assistance in making sure I put my best foot forward. I have also made some interesting choices in my career, so telling my story was always going to be challenging. What I had in mind was someone to read over my essays and provide feedback - what works and what doesn't. I sent a few cold emails and Alex was the first to respond. I had read the testimonials online, so thought it was worth a try. |
![]() | Excellent Service | Greece | Male | GMAT: 700 |
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Accepted to INSEAD |
With the assistance of ARLee Consulting I succeeded in my dream of getting accepted by a top-5 b-school. |
![]() | Get accepted with a great consultant and better person | Spanish | Male | GMAT: 660 |
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Accepted to INSEAD and NUS |
It has been as smooth as enriching to work with Alex. |
![]() | Admission from my dream school from all dings | Korean | Male | GMAT: 700 |
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Accepted to LBS and Rotman ($$$). Waitlisted at UCLA and NYU |
Working with Alex was a pleasant experience and brought the most desirable result to me; admission from London Business School. |
![]() | Alex Is The Best For INSEAD | Thai | Male | GMAT: 700 |
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Accepted to INSEAD and IESE |
I was applying to 2 top business schools, IESE and INSEAD, which all accepted me. ARLee Consulting was a key factor in helping me getting admission to INSEAD. |
![]() | Best deal ever - admission offer with full scholarship! | Chinese | Male | GMAT: 730 |
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Accepted to Ross ($$$$), Fuqua ($$), INSEAD, LBS. Waitlisted at MIT Sloan and Yale SOM |
To give you some context, I'm from one of the most competitive pools - Chinese Male in the consulting industry, with an average GMAT score and a rather low GPA. I applied to 6 schools, all of which are my dream schools. With the crucial help from Alex, I successfully received interview invitations from all schools I applied to, and ended up with 4 offers from INSEAD, LBS, Fuqua($$), and Ross($$$$), and 2 waitlists (withdrawed later) from another 2 top US schools. |
![]() | Dedicated, experienced, insightful | Singapore | Male | GMAT: 730 |
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Accepted to INSEAD |
First things first, (at the time of this review) I have received an interview invite but no confirmation of acceptance to Insead yet. Regardless of the outcome though, my experience with Alex has been nothing less than great. |
![]() | Alex is the one! | Korea | Male | GMAT: 680 |
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Accepted to INSEAD |
First and foremost, thanks to Alex, I've been accepted into INSEAD which has been my dream school over the last 3 years. It was July 2020 when I contacted him for the first time.
Had not been for Alex, I would not be writing this! |
You can download now the flow diagram of your school's MBA Application Process
INSEAD | Harvard Business School | |
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London Business School | Stanford GSB | |
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HEC Paris | Wharton | |
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MIT Sloan | Chicago Booth | |
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Columbia GSB | Kellogg | |
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Frequently Asked Questions
Will I be working directly with Alex or with someone on his team? |
You will be working directly and only with Alex as your admissions coach. You will not be dealing with anyone else. |
Which package is the most appropriate for me? |
It depends on what stage of the application process you are in. Most of our clients prefer to work with us from beginning to end (e.g. from school selection, strategy and planning, creation of MBA story... to receiving acceptance letters) and, therefore, they go with a Comprehensive End-to-End Package, which is like an "all-included" package. But if you have already started working on your applications and have some first drafts, and you believe you just need help bringing your applications to completion, an Application Review Package might be more suitable for you. This package could include all the elements of the application (i.e. CV, Essays, LoRs, online form...), or only specific elements. This is up to you. Or if you are almost ready to submit, but would like us to review your application and fine-tune it, a Last-Minute Application Review Package might be the one for you. Just keep in mind that under these two last packages, post-submission services (e.g. interview prep, scholarship essay support, waitlist strategy...) are not included, but you can always add them later on.
NEW: |
How many revisions are included in each package? |
There is no limit in the number of revisions. We are very strict when it comes to reviewing the different elements of the application (e.g. resume, essays, lors...), and we will go through as many iterations as needed. As several of our clients have mentioned, this is the beauty of our flat fee model. |
Do I need to pay 100% up front? |
It is very common in the industry to require full payment up front. However, we are happy to offer the possibility to pay in several installments (e.g. two, three...) depending on the package you purchase. |
I heard that you specialize in applications for INSEAD and other European schools. Can you still help me with my applications to Top US Programs? |
Absolutely! Because of Alex's background (i.e. European + INSEAD graduate), we are approached by many applicants to INSEAD and other Top European schools (e.g. LBS, HEC Paris, IMD, IESE, Oxford, Cambridge...).
However, this does not mean that we exclusively work on European programs. As a matter of fact, we are very experienced with all M7 schools (i.e. HBS, Stanford, Wharton, Columbia, MIT Sloan, Kellogg and Booth) and Top 25 US schools
(e.g. Yale SOM, NYU Stern, Duke Fuqua, UCLA Anderson, Dartmouth Tuck, CM Tepper, USC Marshall, Michigan Ross, Berkeley Haas...).
What distinguishes Alex from other consultants is his global career, strong business acumen and experience as Executive Director and Head of HR at one of Samsung's biggest subsidiaries worldwide. He puts his HR hat on when helping applicants and looks at admissions through the recruiting lens, especially when it comes to writing resumes, explaining career paths, career goals, need for MBA, accomplishments... as well as preparing for interviews. All these aspects are extremely important when it comes to admissions, regardless of whether you are applying to a US, Canadian, Asian... or European school. |
Our company facts
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410
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Most of our clients have been accepted at one or more schools below (and many others)
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Always interested in the business side of technology, Alex's career evolved from technical to purely strategic.
Founder and
Managing Director
EXPERIENCE
Director and Head of HR & CSR
Samsung Electronics Mexico
Mexico City, Mexico (2015-2017)
Senior Manager of Global HR
Samsung Electronics HQ
Seoul, South Korea (2013-2015)
Global Strategy Consultant
Samsung Electronics HQ
Seoul, South Korea (2012-2013)
Investment Consultant
Leopard Capital LP
Phnom Penh, Cambodia (2011)
Service Delivery and LATAM Sales
General Telecom
New York, NY, USA (2008-2010)
Junior Consultant
INDRA
Barcelona, Spain (2005-2006)
EDUCATION
Master of Business Administration
INSEAD
France / Singapore (2011)
MBA Exchange Student
The Wharton School
Philadelphia, PA, USA (2011)
MSc in Telecommunications
NJ Institute of Technology
Newark, NJ, USA (2006-2008)
Telecommunications Engineering
Univ. Politecnica de Catalunya
Barcelona, Spain (1999-2008)
BSc in Business
Universitat de Barcelona
Barcelona, Spain (2003-2007)
OTHER INFORMATION
Languages
English, Spanish, Catalan, French and Korean
Certifications
Bartender/Mixologist
NY Bartending School (2009)
First-Aider
Red Cross Spain (1998)
Hikking and Trekking
2020: Way of St. James (300km)
2012: Way of St. James (800km)
2011: Inca Trail (65km)
Tennis and Squash
Tennis Masnou, Spain ('19-Now)
Squash Polanco, CDMX ('15-'18)
Guitar and Drums
Big fan of Progressive Metal and guitarists John Petrucci and Jason Becker
Random Fact
Interpreter (Korean-English-Spanish) for K-Pop group Red Velvet at the Primavera Sound music festival (2023)
We will contact you within just a few hours (check your spam folder if you have not heard back from us within 24 hours).
You can also email us directly at info@arleeconsulting.com
We are currently located in Barcelona, Spain (Central European Summer Time)